Rina Kim — Product Designer

00BMW Group

Adaptive Generative UI

2025 Jun – 2026 Jan · UX Engineer Intern

Overview

Developed an adaptive generative UI system for BMW vehicles that dynamically adjusts interface elements based on driver behavior, environmental conditions, and personal preferences.

Key Contributions

—Developed a robust React-based orchestration layer to synchronize real-time telemetry between asynchronous sub-agents and the end-user interface, ensuring seamless human-machine interaction.
—Engineered a modular multi-agent architecture that delegates intensive rendering tasks to specialized sub-agents, eliminating synchronous execution stalls and ensuring high-fidelity, fluid interface responsiveness.

Topics Researched

Generative AIUser Interface DesignSystem DesignLLM

01CMU SmaSH Lab

Proactive Agent

2024 Sep – 2025 Aug · Research Assistant

Overview

Researched & built a semantic classification pipeline for adaptive multimodal systems that isolates relevant user intent from environmental noise and linguistic variations, achieving >90% response accuracy.

Key Contributions

—NLP pipeline development
—User intent prediction model
—Real-time response generation

Impact

—UX Design
—System Design
—LLM

Performance Metric>90% Accuracy

02Surefront

AI Trend Forecasting

2024 Jan – 2024 Aug · UX Researcher & Developer

Overview

Built a B2B tool designed to bridge the gap between high-level data analytics and creative execution. It leverages real-time data and AI to empower fashion professionals — from designers to merchandisers — to make informed, proactive decisions.

Key Features

—Dynamic Data Integration: Built to process and visualize real-time growth metrics, search volumes, and month-over-month performance curves.
—Agentic AI Implementation: The Personal Fashion Assistant democratizes data — instead of navigating three layers of menus, a user can simply ask: "What footwear is trending in Paris right now?"
—Advanced Analytics & Visualization: Real-time growth metrics, search volumes, and month-over-month performance curves.

Impact

—75% Reduction in Research Latency: Consolidating real-time APIs into a single HMI — reducing validation time from 4 hours of manual cross-referencing to <60 seconds.
—90% Decrease in Interaction Cost: Replaced a 12-click multi-step filtering process with a single natural language input, significantly lowering cognitive load for non-technical stakeholders.
—Trend Velocity Accuracy: Month-over-month performance curves provide a 42.5% more granular view of trend momentum vs. traditional static quarterly reports.

Research Latency−75%

Interaction Cost−90%

03Biomimicry

Emma's Tree

2023 Jun – 2024 Jun · Designer & Developer

Overview

Built this tree for a med student who wanted greenery without maintenance stress. Using biomimicry, the tree reacts to environmental changes just like a real organism — a functional, stress-free monitor designed to never die.

Key Highlights

—The "Bloom" Effect: Temperature Sensitive Filament enables color transformation on touch or warmth.
—Moisture Sensing: Moisture Sensor signals watering cues organically.
—Visual Feedback: LED Indicators communicate environmental state at a glance.
—Growth & Structure: 3D Pen for organic branching forms.
—Sustainability: Solar-powered Battery Bank.

Design Thinking

—Designed using biomimicry to solve "care fatigue" — a synthetic plant that lives and reacts right along with Emma. Temperature-sensitive filaments and environmental sensors make it a responsive sensory anchor that mimics the energy of a real plant.
—Natural materials — real moss, a ceramic pot — keep the technology grounded rather than clinical, delivering restorative nature vibes that are durable and emotionally meaningful.

Temp FilamentMoisture SensorLED Feedback3D PenSolar Power

Physical & Digital Prototypes

Interactive · XRResponsive TaleAdaptive storytelling interface reacting to reader behavior

Spatial · IllusionPepper's GhostHolographic display using classic stage illusion technique

XR · WearableFlexVRFlexible VR interface that adapts to body movement

Interactive · BioEmma's JellyfishBioluminescent jellyfish environment responding to gesture

AR · EducationLeARnAugmented reality learning environment for spatial comprehension

Physical · AnimationStop Motion 02Second stop motion study with extended material and texture exploration

InstallationCMU PopupPop-up exhibition experience designed for CMU campus

XR · EnvironmentPortal ReefImmersive underwater portal experience in mixed reality

Physical · AnimationStop MotionFrame-by-frame physical animation exploring material storytelling

Spatial Environments

VR · EnvironmentLibraryImmersive virtual library space designed for focused study

Responsive · AtmosphericRH CloudVolumetric cloud environment exploring presence and scale

Virtual Reality · AcousticMusic Box RoomSecond iteration with updated lighting and material studies

Virtual Reality · AcousticPiano RoomIntimate virtual music room built around spatial audio

3D Model · ArchitectureStudy HallCollaborative virtual study hall with adaptive ambient zones

Augmented Reality · NatureTrees 01Forest density study exploring depth and spatial perception

Augmented Reality · NatureFlowersBotanical virtual space with reactive flora and ambient sound

Augmented Reality · NatureTrees 02Evolved canopy composition with dynamic light filtering

Virtual Reality · EnvironmentForestFull immersive forest environment with layered ambient depth